What was your first hustle? Do you remember why you started your business? Was it so you could follow your bliss? Or was it because you wanted to create a business where you could bring your 17 dogs to work with you each day? (I’m the latter.) ? Before actor Ashton Kutcher considers investing in […]

What does a successful business look like to you? Are you sitting there thinking, ‘I’ve got no idea. I can’t imagine success right now. I feel like I’ve got a hundred things to do in my business and can’t zero in on one thing.’ In business, success can be summed up in one word: profitability. […]

Everywhere you go, people have their earphones in, listening to their favourite music, isolated from the world around them. But could this music-centric culture be a good thing when it comes to increasing workplace productivity? In a restaurant in Los Angeles, you’ll see workers in a café on their lunch break, earbuds in, zoning out, […]

What’s the No.1 reason businesses fail…? LACK OF CONSISTENCY. They haven’t got their act together. The copy is saying one thing, the logo doesn’t match the brand personality, and they have no clue who their target market is. Think about the recent Fyre Festival #Instafail. It was a great entertainment brand. Then they branched out […]

Here are some key takeaways from our 2015 SWOT analysis of the Sydney Opera House, and the changes they’ve since made to their website — ones you can ‘beg, borrow and steal’ today.   The 2015 SWOT In 2015, I was involved with an agency pitch for the Sydney Opera House content strategy tender. As […]