What was your first hustle? Do you remember why you started your business? Was it so you could follow your bliss? Or was it because you wanted to create a business where you could bring your 17 dogs to work with you each day? (I’m the latter.) ? Before actor Ashton Kutcher considers investing in […]
What does a successful business look like to you? Are you sitting there thinking, ‘I’ve got no idea. I can’t imagine success right now. I feel like I’ve got a hundred things to do in my business and can’t zero in on one thing.’ In business, success can be summed up in one word: profitability. […]
Everywhere you go, people have their earphones in, listening to their favourite music, isolated from the world around them. But could this music-centric culture be a good thing when it comes to increasing workplace productivity? In a restaurant in Los Angeles, you’ll see workers in a café on their lunch break, earbuds in, zoning out, […]
What’s the No.1 reason businesses fail…? LACK OF CONSISTENCY. They haven’t got their act together. The copy is saying one thing, the logo doesn’t match the brand personality, and they have no clue who their target market is. Think about the recent Fyre Festival #Instafail. It was a great entertainment brand. Then they branched out […]
Here are some key takeaways from our 2015 SWOT analysis of the Sydney Opera House, and the changes they’ve since made to their website — ones you can ‘beg, borrow and steal’ today. The 2015 SWOT In 2015, I was involved with an agency pitch for the Sydney Opera House content strategy tender. As […]
The movie Mean Girls – where former home-schooled teenager Cady Heron is plunged into the world of regular high school and girl cliques – doesn’t only apply to navigating high-school hierarchies, there are some lessons here that translate to the business world as well – especially when you’re starting at a new job. And, yes, […]
Money sucker or money maker? Find the hidden cash in your crafts with our guide. Pursuing a craft hobby can suck up all the spare cash you have. Why not turn the tables on it and let your craft make you some money instead? Here’s how to turn your craft into serious cash, and […]
This Valentine’s Day, it may be that the only people who tell you that you’re beautiful may be your mum and James Blunt, but it’s not the end of the world. We take off the rose-tinted glasses and have a closer look at the real cost of Valentine’s Day. Do you know which day is […]
David Bowie – artist, musician, poet, visionary, innovator – the man who fell to Earth has been called many things (none of which is, of course, boring). Constantly reinventing himself in well-defined stages – Aladdin Sane, Ziggy Stardust, the Thin White Duke – Bowie was a trailblazer in so many areas that transcended music. He also […]
Looking to land your first byline? These tips might just get your story published. Last year, I was asked to be part of a program through FReeZA/The Push as a mentor helping an aspiring journalist with all facets of the media biz. One specific query that comes up time and time again is how to […]
