What Does Success Mean To You?

July 10, 2017 By: In: Business

What does a successful business look like to you?

Are you sitting there thinking, ‘I’ve got no idea. I can’t imagine success right now. I feel like I’ve got a hundred things to do in my business and can’t zero in on one thing.’

In business, success can be summed up in one word: profitability.

Yep. It’s that simple. It needs to make money. A business needs to solve their customer’s problem, and the customer needs to be willing to pay for the solution.

Helping brands succeed with effective copy and consistent communication so they can improve their bottom line is my sweet spot (my other sweet spots are chicken and waffles, and Tim Burton movies).

My success story includes working with a startup, an online platform for designers, that was only a few months old.

I created copy that got real results for their coaching programs ﹘ an email with a 10% open rate within 2 hours.

Then of course, there’s awesome feedback like this from one of our customers, who emailed the CEO:


The emails strengthened relationships within the existing customer mailing list, paving the way for higher conversion rates.



…And a healthy profit at the end of it all. (The unicorn emojis didn’t hurt!)

All of my trial and error, my hours learning new things and working with clients has made me realise I want to pass my knowledge onto you so you can:

  1. Make you standout from the get-go
  2. Speak directly to your customers
  3. Have the framework for a successful business
  4. Make dollar dollar bills! ?

So, what’s your success story?

What do you want to achieve with your online presence?

Is it getting your copy to really stand out?

Improving your social media channels?

What’s your no.1 indicator of success is in your business?

Let’s get successful… successfullllll

*sings like Olivia Newton-John*


Kayne. Makin’ it rain.